Question 1

most recent estimate indicates that the population of the world today is about __________.

Accepted Answer

A)   5.0 billion
B)   5.7 billion
C)   6.9 billion
D)   7.9 billion
E)   9.4 billionF) B) and C)
G) All of the above

Question 2

Demographics describe all of the following population characteristics EXCEPT:

Accepted Answer

A)   income.
B)   age.
C)   gender.
D)   zip code.
E)   ethnicity/race.F) A) and C)
G) A) and D)

Question 3

Which of the following is an example of advertising- and promotion-related legislation?

Accepted Answer

A)   the Robinson-Patman Act
B)   the Consumer Product Safety Act
C)   the Lanham Act
D)   the Federal Trade Commission Act
E)   the Fair Packaging and Labeling ActF) A) and B)
G) A) and E)

Question 4

Today,seven of the top 10 cities are located __________.

Accepted Answer

A)   along the east coast
B)   near the Canadian border
C)   along the west coast
D)   near the Mexican border
E)   within the central "fly over" region of the United StatesF) A) and E)
G) B) and D)

Question 5

Remote suburbs are called __________.

Accepted Answer

A)   exurbs
B)   suburbia
C)   outstate residents
D)   subdivisions
E)   minor statistical areasF) A) and B)
G) A) and C)

Question 6

Components of a consumer's income include __________.

Accepted Answer

A)   inflation, recession, and depression
B)   salary, wages, and commissions
C)   gross, disposable, and discretionary income
D)   sales taxes, income taxes, and property taxes
E)   assets, liabilities, and equitiesF) B) and C)
G) A) and E)

Question 7

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has __________.

Accepted Answer

A)   declined 6 percent; they are taking money from savings to pay current expenses on necessities
B)   remained flat at 0 percent
C)   risen slightly at 2 percent
D)   risen to 6 percent
E)   exploded to 10 percentF) A) and B)
G) A) and C)

Question 8

Which of the following global trends has significant implications to global marketers?

Accepted Answer

A)   the declining populations of Latin/South American countries
B)   the size of the markets in India and China
C)   the tripling of the population of consumers under 40 years old
D)   the decreasing interest in entrepreneurship in developing countries
E)   the increased saving rates of elderly populations in developed countriesF) A) and B)
G) B) and C)

Question 9

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)   Prevention and Enforcement Act
B)   Clayton Act
C)   Federal Trade Commission Act
D)   Fair Trade Act
E)   Unfair Practices ActF) A) and D)
G) A) and B)

Question 10

factors that drive competition include

Accepted Answer

A)   monopolistic competition, cross-market competition, entry, and the bargaining power of buyers and suppliers.
B)   cross-market competition, entry, the bargaining power of buyers and suppliers, and substitution possibilities.
C)   monopolistic competition, cross-market competition, bargaining power of buyers and suppliers, existing rivalries.
D)   entry, the bargaining power of buyers and suppliers, existing rivalries, and substitution possibilities.
E)   cross-market competition, entry, bargaining power of buyers and suppliers, and federal regulation.F) A) and E)
G) B) and D)

Question 11

Lemon Tree is a high-fashion boutique selling top-of-the-line women's clothing and accessories.The keys to its success include knowing customers' changing tastes and providing something different from other retailers.In addition,because of the high value of the merchandise,The Lemon Tree's management is exploring the use of computerized inventory controls and sales order processing.From this description,one can infer that the LEAST IMPORTANT environmental force to The Lemon Tree at this particular time would be

Accepted Answer

A)   economic.
B)   competitive.
C)   technological.
D)   social.
E)   regulatory.F) A) and C)
G) All of the above

Question 12

social forces of the environment include the ____________ of the population and its values.

Accepted Answer

A)   living standards
B)   social classes
C)   cohorts
D)   ethics
E)   demographic characteristicsF) A) and C)
G) None of the above

Question 13

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Accepted Answer

A)   echo-boomers.
B)   Generation Xers.
C)   Generation Yers.
D)   baby boomers.
E)   baby busters.F) B) and C)
G) A) and B)

Question 14

primary purpose of a doppelganger is to

Accepted Answer

A)   make people laugh, which subconsciously makes them desire the real product.
B)   undermine the integrity of an existing brand.
C)   make the brand generic.
D)   increase productivity of advertising.
E)   protect trademark infringement by competing firms in the same industry.F) B) and E)
G) C) and D)

Question 15

Better Business Bureau

Accepted Answer

A)   is the best-known federal agency involved in monitoring self-regulation of competing businesses.
B)   has a great deal of legal power to force a company to comply with its regulations.
C)   is not involved with Internet commerce.
D)   is a voluntary alliance of companies whose goal is to help maintain fair practices.
E)   oversees advertising that runs on television programs.F) A) and D)
G) B) and D)

Question 16

restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Accepted Answer

A)   jurisprudence.
B)   competitive constrains.
C)   barriers to entry.
D)   restraints of trade.
E)   regulation.F) A) and B)
G) None of the above

Question 17

company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Accepted Answer

A)   copyright law
B)   patent law
C)   criminal law
D)   commercial law
E)   antitrust lawF) A) and E)
G) A) and D)

Question 18

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Accepted Answer

A)   social
B)   economic
C)   technological
D)   competitive
E)   regulatoryF) A) and B)
G) A) and C)

Question 19

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

Accepted Answer

A)   preserving the environment
B)   paying the least amount possible for products
C)   meeting the growing perceived inequality among competing brands
D)   reducing cognitive dissonanceE) B) and C)
F) A) and D)

Question 20

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)   Lanham Act.
B)   Federal Trade Commission Act.
C)   Fair Trade Act.
D)   Unfair Practices Act.
E)   Sherman Antitrust Act.F) D) and E)
G) C) and D)

Exam 3: Scanning the Marketing Environment

Demographics describe all of the following population characteristics EXCEPT:

Correct Answer
verified

most recent estimate indicates that the population of the world today is about __________.

Correct Answer
verified

company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Correct Answer
verified

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has __________.

Correct Answer
verified

factors that drive competition include

Correct Answer
verified

Better Business Bureau

Correct Answer
verified

Which of the following is an example of advertising- and promotion-related legislation?

Correct Answer
verified

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Correct Answer
verified

Components of a consumer's income include __________.

Correct Answer
verified

social forces of the environment include the ____________ of the population and its values.

Correct Answer
verified

primary purpose of a doppelganger is to

Correct Answer
verified

Today,seven of the top 10 cities are located __________.

Correct Answer
verified

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Correct Answer
verified

restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct Answer
verified

Remote suburbs are called __________.

Correct Answer
verified

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

Which of the following global trends has significant implications to global marketers?

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Demographics describe all of the following population characteristics EXCEPT:

Correct AnswerverifiedShow Answer

most recent estimate indicates that the population of the world today is about __________.

Correct AnswerverifiedShow Answer

company can protect its competitive position under __________,which gives inventors the right to exclude others from making,using,or selling products that infringe the patented invention.

Correct AnswerverifiedShow Answer

Recent data on consumer expenditures indicate that the savings rate of U.S.consumers has __________.

Correct AnswerverifiedShow Answer

factors that drive competition include

Correct AnswerverifiedShow Answer

Better Business Bureau

Correct AnswerverifiedShow Answer

Which of the following is an example of advertising- and promotion-related legislation?

Correct AnswerverifiedShow Answer

Olay's promotions for its Total Effects cleansing cloths,which fight signs of aging,are targeted toward

Correct AnswerverifiedShow Answer

Components of a consumer's income include __________.

Correct AnswerverifiedShow Answer

social forces of the environment include the ____________ of the population and its values.

Correct AnswerverifiedShow Answer

primary purpose of a doppelganger is to

Correct AnswerverifiedShow Answer

Today,seven of the top 10 cities are located __________.

Correct AnswerverifiedShow Answer

According to a recent environmental scan,the United States has spent over $1 trillion on the war on terrorism since 2001.This expenditure is an example of a(n) __________ force.

Correct AnswerverifiedShow Answer

restrictions that state and federal laws place on business with regard to the conduct of its activities are referred to as

Correct AnswerverifiedShow Answer

Remote suburbs are called __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

Which of the following global trends has significant implications to global marketers?

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

Consumers are buying hybrid gas-electric automobiles such as the Toyota Prius.This is an example of which of the following cultural values?

Correct AnswerverifiedShow Answer

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