Question 1

2002,Geek Squad was purchased by leading consumer electronics retailer __________.

Accepted Answer

A)   Fry's Electronics.
B)   Best Buy.
C)   Circuit City.
D)   Micro Center.
E)   Ultimate Electronics.F) A) and B)
G) B) and D)

Question 2

Federal Dilution Act

Accepted Answer

A)   prevents someone from using a trademark on a non-competing product.
B)   provides for registration of a company's trademarks.
C)   allows a company to secure rights to a name before its actual use.
D)   facilitates the protection of U.S. trademark rights throughout the world.
E)   allows language adaptations for trademarks in different parts of the world.F) A) and E)
G) B) and D)

Question 3

activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Accepted Answer

A)   electronic commerce
B)   Internet barter
C)   intranet commerce
D)   electronic exchange
E)   extranet commerceF) B) and C)
G) A) and B)

Question 4

Which generational cohort is interested in distinctive,memorable,and personal experiences?

Accepted Answer

A)   baby busters
B)   Generation Y
C)   baby boomers
D)   Generation X
E)   Generation ZF) None of the above
G) C) and D)

Question 5

does technology affect customer value?

Accepted Answer

Technological forces affect customer val...

Question 6

purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Accepted Answer

A)   Federal Trade Commission Act
B)   Lanham Act
C)   Clayton Act
D)   Sherman Antitrust Act
E)   Robinson-Patman ActF) C) and D)
G) A) and B)

Question 7

Figure 3-A
-U.S.Office of Management and Budget has developed a classification system that defines geographic areas based on the size of the population contained within them.The U.S.Census Bureau uses these statistical areas to collect,tabulate,and publish various reports on demographic profiles and economic activity.Figure 3-A above shows these statistical areas for the Dallas-Fort Worth metroplex.The largest of these geographical areas is called a

Accepted Answer

A)   megapolitan statistical area.
B)   micropolitan statistical area.
C)   metropolitan statistical area.
D)   zip code.
E)   combined statistical area.F) B) and E)
G) A) and C)

Question 8

money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Accepted Answer

A)   net income
B)   disposable income
C)   discretionary income
D)   household income
E)   gross incomeF) All of the above
G) None of the above

Question 9

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Accepted Answer

A)   panethnic
B)   generational
C)   cross-cultural
D)   multicultural
E)   regionalF) A) and C)
G) A) and D)

Question 10

2030,__________ will constitute the largest racial or ethnic population in the U.S.

Accepted Answer

A)   African Americans
B)   Asian Americans
C)   Caucasians
D)   American Indian and other native populations
E)   HispanicsF) C) and D)
G) B) and C)

Question 11

boomers are an important target market because

Accepted Answer

A)   their workforce participation has made them the wealthiest generation in U.S. history, accounting for an estimated 50 percent of all consumer spending.
B)   they include most of the important business leaders in the United States.
C)   they represent a small proportion of the population but have large disposable incomes.
D)   they have the longest life expectancies, remaining an active participant in the marketplace for a long time.
E)   they will be able to pass along significant wealth to their children, the generation that will succeed them.F) B) and C)
G) C) and E)

Question 12

Generation X is the label often given to

Accepted Answer

A)   persons born between 1965 and 1976.
B)   persons 65 years old and older.
C)   the "upbeat" or "carefree" generation.
D)   the "greatest generation" born between the baby boomer generation and their parents, Generation W-the World War II generation.
E)   those people who were born during the millennium.F) B) and E)
G) C) and E)

Question 13

Value consciousness refers to

Accepted Answer

A)   the difference between perceived value and actual value of a product or service.
B)   a fear of being subliminally influenced by marketing actions such as advertisements, endorsements, etc.
C)   a desire to pay the least amount possible for a product or service that meets minimum performance requirements.
D)   the concern for obtaining the best quality, features, and performance of a product or service for a given price.
E)   the concern for obtaining the best product or service regardless of the cost.F) A) and E)
G) B) and D)

Question 14

Which of the following trends identified in an environmental scan is a technological trend?

Accepted Answer

A)   New smartphone apps, such as mobile location promotion, quick response (QR)  codes, and mobile payments will become increasingly more available.
B)   Customer-generated content is growing as a competitive advantage.
C)   The slow recovery of the current recession is leading to sustained higher levels of unemployment.
D)   Online privacy protection advocacy and regulation will continue to grow.
E)   Social networks are becoming the dominant form of communication for consumers.F) A) and B)
G) A) and C)

Question 15

Trademark Law Revision Act (1988) addresses the right of a company to

Accepted Answer

A)   sell to the highest bidder a trademark that has expired or been retired.
B)   incorporate an unlimited number of new products under the same trademark.
C)   secure rights to a name before the product is even in use.
D)   alter its trademark in terms of color, design, or slogan without having to reapply for a new trademark.
E)   protects U.S. trademark rights throughout the world.F) C) and D)
G) D) and E)

Question 16

Because there are few sellers,price competition among firms is not desirable in which form of competition?

Accepted Answer

A)   pure competition
B)   cross-market competition
C)   a monopoly
D)   monopolistic competition
E)   an oligopolyF) C) and D)
G) A) and C)

Question 17

Generation X is defined as the generation of children born __________.

Accepted Answer

A)   between 1946 and 1964
B)   between WWI and WWII
C)   between 1965 and 1976
D)   between 1977 and 1994
E)   since the millenniumF) A) and D)
G) A) and C)

Question 18

2030,the U.S.population is expected to exceed

Accepted Answer

A)   273 million.
B)   308 million.
C)   323 million.
D)   373 million.
E)   408 million.F) A) and E)
G) B) and D)

Question 19

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 20

recently,ink has been developed that will conduct electricity.The application for this ink is to print circuitry that can be read electronically.This may help to drive down the cost of radio frequency (RFID) tags that are currently used in industry.This is an example of how __________ forces are applied to industry.

Accepted Answer

A)   ecological
B)   regulatory
C)   technological
D)   competitive
E)   marketing mixF) A) and B)
G) A) and C)

Exam 3: Scanning the Marketing Environment

Which generational cohort is interested in distinctive,memorable,and personal experiences?

Correct Answer
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Generation X is defined as the generation of children born __________.

Correct Answer
verified

boomers are an important target market because

Correct Answer
verified

Which of the following trends identified in an environmental scan is a technological trend?

Correct Answer
verified

money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Correct Answer
verified

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Correct Answer
verified

Because there are few sellers,price competition among firms is not desirable in which form of competition?

Correct Answer
verified

2002,Geek Squad was purchased by leading consumer electronics retailer __________.

Correct Answer
verified

2030,the U.S.population is expected to exceed

Correct Answer
verified

Trademark Law Revision Act (1988) addresses the right of a company to

Correct Answer
verified

Correct Answer
verified

does technology affect customer value?

Correct Answer
verified
Technological forces affect customer val...
View Answer

purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct Answer
verified

Correct Answer
verified

Value consciousness refers to

Correct Answer
verified

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Correct Answer
verified

Federal Dilution Act

Correct Answer
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2030,__________ will constitute the largest racial or ethnic population in the U.S.

Correct Answer
verified

Generation X is the label often given to

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

Which generational cohort is interested in distinctive,memorable,and personal experiences?

Correct AnswerverifiedShow Answer

Generation X is defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

boomers are an important target market because

Correct AnswerverifiedShow Answer

Which of the following trends identified in an environmental scan is a technological trend?

Correct AnswerverifiedShow Answer

money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation is referred to as __________.

Correct AnswerverifiedShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Correct AnswerverifiedShow Answer

Because there are few sellers,price competition among firms is not desirable in which form of competition?

Correct AnswerverifiedShow Answer

2002,Geek Squad was purchased by leading consumer electronics retailer __________.

Correct AnswerverifiedShow Answer

2030,the U.S.population is expected to exceed

Correct AnswerverifiedShow Answer

Trademark Law Revision Act (1988) addresses the right of a company to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

does technology affect customer value?

Correct AnswerverifiedTechnological forces affect customer val...View AnswerShow Answer

purpose of the __________ is to forbid certain actions that are likely to lessen competition,although no actual harm has yet occurred.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Value consciousness refers to

Correct AnswerverifiedShow Answer

Combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different races are referred to as __________ marketing programs.

Correct AnswerverifiedShow Answer

Federal Dilution Act

Correct AnswerverifiedShow Answer

2030,__________ will constitute the largest racial or ethnic population in the U.S.

Correct AnswerverifiedShow Answer

Generation X is the label often given to

Correct AnswerverifiedShow Answer

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The baby boom cohort is followed by Gene...
View Answer

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Technological forces affect customer val...
View Answer

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Correct Answer
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