Question 1

Consumers in the most developed countries are typically willing to sacrifice their preferred product attributes for lower prices.

Accepted Answer

A) True 
 B)False

Question 2

Markets can be segmented in only one way: by socio-cultural factors.

Accepted Answer

A) True 
 B)False

Question 3

Contrary to Levitt's suggestions,consumers in the most developed countries are often:

Accepted Answer

A)   willing to sacrifice their preferred attributes for lower prices.
B)   not willing to pay more for products that have additional features customized to their tastes.
C)   not willing to sacrifice their preferred attributes for lower prices.
D)   willing to accept globally standardized products that have been developed with the lowest common denominator in mind.E) B) and C)
F) None of the above

Question 4

What is channel length? What is the most important determinant of channel length? Mention two factors that shorten channel length.

Accepted Answer

Channel length refers to the number of i...

Question 5

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Accepted Answer

There are two key issues that managers m...

Question 6

In order for price discrimination to be successful:

Accepted Answer

A)   there must be a strong case for arbitrage.
B)   national markets must be kept separate.
C)   demand must be very elastic.
D)   a large change in demand must be triggered by a small change in price.E) A) and C)
F) B) and D)

Question 7

The set of choices the firm offers to its targeted market is known as the ____.

Accepted Answer

A)   marketing mix
B)   marketing concept
C)   marketing strategy
D)   market promotionE) B) and C)
F) A) and D)

Question 8

Which of the following is an example of a positive source effect?

Accepted Answer

A)   A 3M Post-it note
B)   A Dell laptop
C)   An Audi R8
D)   An Apple iPodE) C) and D)
F) None of the above

Question 9

In a concentrated retail system,there are many retailers but none of them have a significant share of the market.

Accepted Answer

A) True 
 B)False

Question 10

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy.

Accepted Answer

A) True 
 B)False

Question 11

When a channel is exclusive:

Accepted Answer

A)   the firm sells and distributes only high-end products.
B)   it is controlled by market leaders or by firms who have a niche market.
C)   the firm's products are focused only on the elite,upper class customers.
D)   it is often difficult for a new firm to get access to shelf space in supermarkets.E) B) and C)
F) C) and D)

Question 12

The set of choices the firm offers to its targeted markets is known as the marketing mix.

Accepted Answer

A) True 
 B)False

Question 13

The use of price as a competitive weapon to drive weaker competitors out of a national market is known as predatory pricing.

Accepted Answer

A) True 
 B)False

Question 14

There is a tendency for greater retail concentration in developing countries.

Accepted Answer

A) True 
 B)False

Question 15

A push strategy is appropriate when:

Accepted Answer

A)   there are many choices of electronic media.
B)   the firm is selling consumer goods.
C)   distribution channels are long.
D)   the firm is selling complex new products.E) B) and D)
F) A) and B)

Question 16

Describe an exclusive distribution channel.Consider the implications of channel exclusivity for outside firms.

Accepted Answer

An exclusive distribution channel is one...

Question 17

If a producer sells through an import agent,a wholesaler,and a retailer,then:

Accepted Answer

A)   a long channel exists.
B)   the retail system must be concentrated.
C)   the internet probably plays a big role in the economy.
D)   there is no channel.E) All of the above
F) None of the above

Question 18

According to Levitt,which of the following statements is true?

Accepted Answer

A)   Technology drives the world toward a converging commonalty.
B)   There are accustomed differences in national preferences.
C)   The multinational corporation operates in a number of countries at low relative costs.
D)   The global corporation operates with resolute consistency at high relative costs.E) B) and C)
F) C) and D)

Question 19

Which of the following is one of the four elements that constitute a firm's marketing mix?

Accepted Answer

A)   Inventory accounting
B)   Product reengineering
C)   Reverse engineering
D)   Distribution strategyE) A) and C)
F) B) and C)

Question 20

One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

Accepted Answer

A) True 
 B)False

Exam 18: Global Marketing and RD

A push strategy is appropriate when:

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One benefit of a shorter channel is that it cuts selling costs when the retail sector is very fragmented.

Correct AnswerverifiedShow Answer

There is a tendency for greater retail concentration in developing countries.

Correct AnswerverifiedShow Answer

According to Levitt,which of the following statements is true?

Correct AnswerverifiedShow Answer

Which of the following is an example of a positive source effect?

Correct AnswerverifiedShow Answer

In a concentrated retail system,there are many retailers but none of them have a significant share of the market.

Correct AnswerverifiedShow Answer

What is channel length? What is the most important determinant of channel length? Mention two factors that shorten channel length.

Correct AnswerverifiedChannel length refers to the number of i...View AnswerShow Answer

Which of the following is one of the four elements that constitute a firm's marketing mix?

Correct AnswerverifiedShow Answer

Consumers in the most developed countries are typically willing to sacrifice their preferred product attributes for lower prices.

Correct AnswerverifiedShow Answer

If a producer sells through an import agent,a wholesaler,and a retailer,then:

Correct AnswerverifiedShow Answer

In order for price discrimination to be successful:

Correct AnswerverifiedShow Answer

The set of choices the firm offers to its targeted market is known as the ____.

Correct AnswerverifiedShow Answer

What are the two main issues that managers must be aware of when considering market segmentation in foreign countries?

Correct AnswerverifiedThere are two key issues that managers m...View AnswerShow Answer

Markets can be segmented in only one way: by socio-cultural factors.

Correct AnswerverifiedShow Answer

The set of choices the firm offers to its targeted markets is known as the marketing mix.

Correct AnswerverifiedShow Answer

When a channel is exclusive:

Correct AnswerverifiedShow Answer

The best way for a firm to overcome cultural barriers is to develop cross-cultural literacy.

Correct AnswerverifiedShow Answer

Contrary to Levitt's suggestions,consumers in the most developed countries are often:

Correct AnswerverifiedShow Answer

The use of price as a competitive weapon to drive weaker competitors out of a national market is known as predatory pricing.

Correct AnswerverifiedShow Answer

Describe an exclusive distribution channel.Consider the implications of channel exclusivity for outside firms.

Correct AnswerverifiedAn exclusive distribution channel is one...View AnswerShow Answer

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Channel length refers to the number of i...
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There are two key issues that managers m...
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An exclusive distribution channel is one...
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