Question 1

Coca-Cola introducing a new line of chai tea is an example of which market-product strategy?

Accepted Answer

A)  market penetration.
B)  market development.
C)  product development.
D)  diversification.E) A) and D)
F) A) and B)

Question 2

Figure: 2-1 
-In Figure 2-1,"C" represents the

Accepted Answer

A)  business-unit strategy level.
B)  Board of Directors.
C)  corporate-level strategy level.
D)  functional-level strategy level.E) B) and D)
F) C) and D)

Question 3

Which of the following would NOT be an example of stakeholders for a television production company like John Wells Productions?

Accepted Answer

A)  the actors that star in the television shows it produces
B)  the people that provide the sets and the props used in the television shows it produces
C)  the television critics that review the shows it produces
D)  the electronics firms that make hi-definition televisionsE) None of the above
F) All of the above

Question 4

When Gulfstream Aerospace Corp.(GAC) sold 3 Gulfstream V business jet aircraft to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft,the first sale to a Middle Eastern country,GAC followed which strategy?

Accepted Answer

A)  market penetration
B)  market development
C)  product development
D)  diversificationE) A) and B)
F) B) and C) B

Question 5

When Samsung considers launching a new smartphone,the first step the marketing department engages in is:

Accepted Answer

A)  establishing the budget.
B)  developing advertising appeals.
C)  goal setting.
D)  situation analysis.E) A) and B)
F) A) and C)

Question 6

Which of the following actions would best illustrate a diversification strategy for McDonald's (the fast food restaurant) ?

Accepted Answer

A)  opening the first McDonald's in China
B)  developing a line of McDonald's toys to be sold through Toys R Us stores
C)  adding a line of new deli sandwiches to the menu of existing McDonald's stores
D)  running a promotion based on the Monopoly game, whereby customers have a chance to win prizes with each purchaseE) None of the above
F) All of the above

Question 7

Which of the following statements would most likely be heard at the functional level of an organization?

Accepted Answer

A)  "We need to be aware of what our competitors are doing."
B)  "How much money can we allot to the marketing department?"
C)  "Make sure we buy 15 seconds of air time for this coming Super Bowl."
D)  "We should hire the most culturally diverse team possible in order to get the best new ideas."E) B) and C)
F) A) and D)

Question 8

George's Computer Repairs is focused on earning money for its owners,while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit.The contrast between these two is:

Accepted Answer

A)  George's Computer Repairs is considered a business, while Plan Canada is considered a nonprofit organization
B)  George's Computer Repairs is a shareholder company, while Plan Canada is a for profit company
C)  George's Computer Repairs is a nonprofit, while Plan Canada is a for profit company
D)  Both serve customers, so there is no contrast between the twoE) All of the above
F) None of the above

Question 9

Which new initiatives demonstrate an understanding of the direction of Canadian Tire of: "creating customers for life and shareholder value," by the marketing department?

Accepted Answer

A)  mobile application
B)  "Canadiana" products
C)  only using Made-In-Canada products
D)  using a CRM toolE) B) and C)
F) C) and D)

Question 10

Figure: 2-2 
-In Figure 2-2,section "B" represents the "what" element of visionary organization.This is referred to as

Accepted Answer

A)  organizational tactics.
B)  organizational mission.
C)  organizational foundation.
D)  organizational direction.E) B) and C)
F) A) and D)

Question 11

Kraft Foods decides to sell their Mac 'N Cheese product to India,without changing the product formulation or design.Kraft is following which strategy?

Accepted Answer

A)  market penetration
B)  market development
C)  product development
D)  diversificationE) C) and D)
F) B) and D) B

Question 12

Figure: 2-1 
-In Figure 2-1,"B" represents the

Accepted Answer

A)  functional-level strategy level.
B)  Board of Directors.
C)  corporate-level strategy level.
D)  departments.E) None of the above
F) A) and B)

Question 13

The overall strategy for the entire organization is decided at which level in a complex organization.

Accepted Answer

A)  functional
B)  board
C)  corporate
D)  tacticalE) B) and C)
F) None of the above C

Question 14

When BellSouth made plans to increase its presence in the lucrative Latin American market,some of its employees decided BellSouth needed to acquire the rest of Telefonia Cellular de Nicaragua,one of its subsidiaries in Latin America.To do so,they paid a substantial sum to the wife of a Nicaraguan legislator who was responsible for legal changes that were needed to allow Telefonia to become completely owned by BellSouth.This payment was in direct violation of U.S.law,and BellSouth had to pay a hefty fine and divest itself of its illegal acquisition.In which phase of the strategic marketing process did the BellSouth strategy fail?

Accepted Answer

A)  the goal-setting phase
B)  the implementation phase
C)  the control phase
D)  the strategic development phaseE) A) and B)
F) B) and C)

Question 15

What are the three steps involved in the PLANNING phase of the strategic marketing process?

Accepted Answer

A)  situation (SWOT)  analysis; market-product focus and goal setting; and marketing program development
B)  planning; implementation; and control
C)  set market and product goals; select target markets; find points of difference; and position the product
D)  identify industry trends; analyze competitors; assess own company; and research customerE) A) and B)
F) All of the above

Question 16

Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle.What is Ford engaged in:

Accepted Answer

A)  aggregation marketing
B)  market segmentation
C)  market clustering
D)  profilingE) A) and D)
F) C) and D)

Question 17

List potential stakeholders for the college or university that you attend.

Accepted Answer

The answer of List potential stakeholders for the college or...

Question 18

Starbucks created a corporate strategy that said: For every town in North America that has a population of 50,000,we will have at least two Starbucks stores.This is an example of which strategy?

Accepted Answer

A)  market development
B)  market penetration
C)  product development
D)  diversificationE) All of the above
F) A) and C)

Question 19

Which aspect of a firm,assuming classic economic theory,are shareholders most concerned about?

Accepted Answer

A)  profit
B)  sales revenue
C)  market share
D)  qualityE) A) and B)
F) A) and C)

Question 20

Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free,caffeine-free but with sugar,or regular with sugar and caffeine is an example of:

Accepted Answer

A)  Aggregation marketing
B)  Market segmentation
C)  Market clustering
D)  ProfilingE) B) and D)
F) All of the above

Exam 2: Developing Successful Marketing Strategies

Coca-Cola introducing a new line of chai tea is an example of which market-product strategy?

Correct Answer
verified

Figure: 2-1 -In Figure 2-1,"C" represents the

Correct Answer
verified

Which of the following would NOT be an example of stakeholders for a television production company like John Wells Productions?

Correct Answer
verified

When Gulfstream Aerospace Corp.(GAC) sold 3 Gulfstream V business jet aircraft to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft,the first sale to a Middle Eastern country,GAC followed which strategy?

Correct Answer
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B

When Samsung considers launching a new smartphone,the first step the marketing department engages in is:

Correct Answer
verified

Which of the following actions would best illustrate a diversification strategy for McDonald's (the fast food restaurant) ?

Correct Answer
verified

Which of the following statements would most likely be heard at the functional level of an organization?

Correct Answer
verified

George's Computer Repairs is focused on earning money for its owners,while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit.The contrast between these two is:

Correct Answer
verified

Which new initiatives demonstrate an understanding of the direction of Canadian Tire of: "creating customers for life and shareholder value," by the marketing department?

Correct Answer
verified

Figure: 2-2 -In Figure 2-2,section "B" represents the "what" element of visionary organization.This is referred to as

Correct Answer
verified

Kraft Foods decides to sell their Mac 'N Cheese product to India,without changing the product formulation or design.Kraft is following which strategy?

Correct Answer
verified
B

Figure: 2-1 -In Figure 2-1,"B" represents the

Correct Answer
verified

The overall strategy for the entire organization is decided at which level in a complex organization.

Correct Answer
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C

Correct Answer
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What are the three steps involved in the PLANNING phase of the strategic marketing process?

Correct Answer
verified

Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle.What is Ford engaged in:

Correct Answer
verified

List potential stakeholders for the college or university that you attend.

Correct Answer
verified

Starbucks created a corporate strategy that said: For every town in North America that has a population of 50,000,we will have at least two Starbucks stores.This is an example of which strategy?

Correct Answer
verified

Which aspect of a firm,assuming classic economic theory,are shareholders most concerned about?

Correct Answer
verified

Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free,caffeine-free but with sugar,or regular with sugar and caffeine is an example of:

Correct Answer
verified

Exam 2: Developing Successful Marketing Strategies

Coca-Cola introducing a new line of chai tea is an example of which market-product strategy?

Correct AnswerverifiedShow Answer

Figure: 2-1 -In Figure 2-1,"C" represents the

Correct AnswerverifiedShow Answer

Which of the following would NOT be an example of stakeholders for a television production company like John Wells Productions?

Correct AnswerverifiedShow Answer

When Gulfstream Aerospace Corp.(GAC) sold 3 Gulfstream V business jet aircraft to the Israeli Ministry of Defense for use as Special Electronic Mission Aircraft,the first sale to a Middle Eastern country,GAC followed which strategy?

Correct AnswerverifiedB

When Samsung considers launching a new smartphone,the first step the marketing department engages in is:

Correct AnswerverifiedShow Answer

Which of the following actions would best illustrate a diversification strategy for McDonald's (the fast food restaurant) ?

Correct AnswerverifiedShow Answer

Which of the following statements would most likely be heard at the functional level of an organization?

Correct AnswerverifiedShow Answer

George's Computer Repairs is focused on earning money for its owners,while Plan Canada is focused on solving community issues overseas and is not concerned about earning a profit.The contrast between these two is:

Correct AnswerverifiedShow Answer

Which new initiatives demonstrate an understanding of the direction of Canadian Tire of: "creating customers for life and shareholder value," by the marketing department?

Correct AnswerverifiedShow Answer

Figure: 2-2 -In Figure 2-2,section "B" represents the "what" element of visionary organization.This is referred to as

Correct AnswerverifiedShow Answer

Kraft Foods decides to sell their Mac 'N Cheese product to India,without changing the product formulation or design.Kraft is following which strategy?

Correct AnswerverifiedB

Figure: 2-1 -In Figure 2-1,"B" represents the

Correct AnswerverifiedShow Answer

The overall strategy for the entire organization is decided at which level in a complex organization.

Correct AnswerverifiedC

Correct AnswerverifiedShow Answer

What are the three steps involved in the PLANNING phase of the strategic marketing process?

Correct AnswerverifiedShow Answer

Ford Motor Company of Canada lumps together prospective buyers that share common needs for purchasing a new vehicle.What is Ford engaged in:

Correct AnswerverifiedShow Answer

List potential stakeholders for the college or university that you attend.

Correct AnswerverifiedShow Answer

Starbucks created a corporate strategy that said: For every town in North America that has a population of 50,000,we will have at least two Starbucks stores.This is an example of which strategy?

Correct AnswerverifiedShow Answer

Which aspect of a firm,assuming classic economic theory,are shareholders most concerned about?

Correct AnswerverifiedShow Answer

Categorizing a group of consumers for soda on the basis of whether they wanted sugar-free and caffeine-free,caffeine-free but with sugar,or regular with sugar and caffeine is an example of:

Correct AnswerverifiedShow Answer

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B

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B

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C

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