Question 1

In segmenting mature consumers, marketers should be guided primarily by their:

Accepted Answer

A)   physiological age.
B)   neurological age.
C)   chronological age.
D)   perceived age.E) B) and D)
F) A) and B)

Question 2

What is a subculture? Give an example.

Accepted Answer

Examples may vary.
A subculture is a gro...

Question 3

Zoomers are a group made up from what type of people?

Accepted Answer

A)   tweens with attitude
B)   fast-moving Generation Z members
C)   50-plus age group of active boomers
D)   over 70s who like to travelE) C) and D)
F) B) and D)

Question 4

Baby busters is another word for:

Accepted Answer

A)   Generation X.
B)   Generation Y.
C)   baby boomers who had no children.
D)   baby boomers who had 3 or more children.E) B) and C)
F) B) and D)

Question 5

The ad from Salesgenie.com that depicted two animated pandas who spoke in heavy Chinese accents was pulled because its use of ________ was seen to be offensive.

Accepted Answer

A)   vulnerable consumers
B)   country-of-origin associations
C)   racial profiling
D)   ethnic stereotypingE) B) and C)
F) A) and D)

Question 6

Describe the teen conflict identified by the Saatchi and Saatchi study as autonomy versus belonging.

Accepted Answer

Teens need to acquire independ...

Question 7

Danielle recently turned thirteen and, after hearing many older people telling her not to wear makeup, she began to wear dramatic makeup every day. This reflects a(n)  ________ theme of conflict.

Accepted Answer

A)   autonomy
B)   rebellion
C)   pragmatism
D)   narcissismE) All of the above
F) A) and D)

Question 8

People between the ages of 18 and 34 experience very different life events but are similar in that all put a high value on:

Accepted Answer

A)   personal relationships and nostalgia.
B)   personal relationships, technology, and image.
C)   personal relationships and traditional values.
D)   personal relationships, media, and technology.E) B) and C)
F) A) and D)

Question 9

Amy and her family communicate with many gestures and words, with gestures carrying more weight than words. This is indicative of a ________ culture.

Accepted Answer

A)   low-context
B)   hidden-meaning
C)   subtle-contextual
D)   high-contextE) B) and C)
F) C) and D)

Question 10

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:

Accepted Answer

A)   millennials.
B)   Generation X.
C)   Generation Y.
D)   Generation Z.E) A) and B)
F) A) and C) D

Question 11

This group has been said to be the overlooked generation.

Accepted Answer

A)   Generation X
B)   Generation Y
C)   Generation Z
D)   TweensE) All of the above
F) A) and D)

Question 12

Describe the baby boomer market and the impact it has had on marketing efforts.

Accepted Answer

The baby boomer age cohort (Canadians bo...

Question 13

The term "grey market" usually refers to people that are:

Accepted Answer

A)   between 40 and 45 years of age.
B)   between 45 and 50 years of age.
C)   between 50 and 66 years of age.
D)   65 years and older.E) A) and B)
F) None of the above

Question 14

Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:

Accepted Answer

A)   gaming.
B)   education.
C)   natural disasters.
D)   the economy.E) A) and B)
F) A) and C)

Question 15

________ percent of Canadians reported multiple ethnic origins in the 2016 census.

Accepted Answer

A)   45.9
B)   55.2
C)   23.7
D)   41.1E) None of the above
F) A) and B)

Question 16

The best measure of ethnicity is:

Accepted Answer

A)   upbringing.
B)   country of origin.
C)   religion.
D)   language use.E) B) and C)
F) None of the above D

Question 17

Why should marketers be interested in baby boomers such as Mark, who is a recent retiree?

Accepted Answer

Although youth always lures advertisers,...

Question 18

Simon's family has strong oral traditions, where words speak louder than gestures. This is indicative of a ________ culture.

Accepted Answer

A)   low-context
B)   hidden-meaning
C)   high-context
D)   verbally-directedE) None of the above
F) A) and B)

Question 19

What is an age cohort and how might you describe it to a friend?

Accepted Answer

An age subculture is based on an age coh...

Question 20

A(n)  ________ is a self-perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category.

Accepted Answer

A)   ethnic subculture
B)   age subculture
C)   regional subculture
D)   racial subcultureE) B) and C)
F) A) and D) A

Exam 13: Subcultures

In segmenting mature consumers, marketers should be guided primarily by their:

Correct AnswerverifiedShow Answer

What is a subculture? Give an example.

Correct AnswerverifiedExamples may vary.A subculture is a gro...View AnswerShow Answer

Zoomers are a group made up from what type of people?

Correct AnswerverifiedShow Answer

Baby busters is another word for:

Correct AnswerverifiedShow Answer

The ad from Salesgenie.com that depicted two animated pandas who spoke in heavy Chinese accents was pulled because its use of ________ was seen to be offensive.

Correct AnswerverifiedShow Answer

Describe the teen conflict identified by the Saatchi and Saatchi study as autonomy versus belonging.

Correct AnswerverifiedTeens need to acquire independ...View AnswerShow Answer

Danielle recently turned thirteen and, after hearing many older people telling her not to wear makeup, she began to wear dramatic makeup every day. This reflects a(n) ________ theme of conflict.

Correct AnswerverifiedShow Answer

People between the ages of 18 and 34 experience very different life events but are similar in that all put a high value on:

Correct AnswerverifiedShow Answer

Amy and her family communicate with many gestures and words, with gestures carrying more weight than words. This is indicative of a ________ culture.

Correct AnswerverifiedShow Answer

Digital natives expect brands to engage them in two-way digital conversations. This group is also known as:

Correct AnswerverifiedD

This group has been said to be the overlooked generation.

Correct AnswerverifiedShow Answer

Describe the baby boomer market and the impact it has had on marketing efforts.

Correct AnswerverifiedThe baby boomer age cohort (Canadians bo...View AnswerShow Answer

The term "grey market" usually refers to people that are:

Correct AnswerverifiedShow Answer

Three major forces have shaped the experiences of millennials that have in turn shaped their consumption. These are globalization, social media, and:

Correct AnswerverifiedShow Answer

________ percent of Canadians reported multiple ethnic origins in the 2016 census.

Correct AnswerverifiedShow Answer

The best measure of ethnicity is:

Correct AnswerverifiedD

Why should marketers be interested in baby boomers such as Mark, who is a recent retiree?

Correct AnswerverifiedAlthough youth always lures advertisers,...View AnswerShow Answer

Simon's family has strong oral traditions, where words speak louder than gestures. This is indicative of a ________ culture.

Correct AnswerverifiedShow Answer

What is an age cohort and how might you describe it to a friend?

Correct AnswerverifiedAn age subculture is based on an age coh...View AnswerShow Answer

A(n) ________ is a self-perpetuating group of consumers who share common cultural or genetic ties that are recognized by both its members and others as a distinct category.

Correct AnswerverifiedA

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Examples may vary.
A subculture is a gro...
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Teens need to acquire independ...
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D

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The baby boomer age cohort (Canadians bo...
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D

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Although youth always lures advertisers,...
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An age subculture is based on an age coh...
View Answer

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A