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Exam 4: Ethics and Social Responsibility for Sustainable Marketing

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Question 1

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Moral idealism is:

A) a societal moral philosophy based on the Golden Rule of the Judeo-Christian ethic.
B) a personal moral philosophy that considers individual rights or duties as universal, regardless of the outcome.
C) a democratic consensus of moral principles and laws that govern the behaviour of individuals based on legislation adopted at the federal, state and local levels.
D) a personal moral philosophy that focuses on the greatest good for the greatest number by assessing the costs and benefits of the consequences of ethical behaviour.

E) B) and D)
F) A) and C)

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B

Question 2

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Which of the following statements about sustainable development is true?

A) Only large international companies can have sustainable development.
B) A company that always makes its furniture from rare tropical woods is practicing sustainable development.
C) A company that uses child labourers to manufacturer its products in order to stay number one in its industry does not have sustainable development.
D) A company that has a 20 percent rate of growth has sustainable development even if it operates two illegal landfills.

E) All of the above
F) A) and C)

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Question 3

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Rather than making outright donations, Proctor & Gamble raising funds for the Special Olympics through consumers' purchasing of selected P&G products and MasterCard International linking use of its card to fundraising for institutions working in the area of cancer, heart disease, child abuse and various other health and social programs are examples of:

Michael Smolensky, is CEO of Lifeway Foods, Inc., based in Skokie, Ill. The company sells kefir, a cultured milk product popular in Smolensky's native Russia. In 1997, Smolensky, who had developed his own secret recipe, got a call from his supplier, Saying: "Michael, someone is trying to steal your secrets." Smolensky discovered later that a prospective rival had called to ask the supplier for certain ingredients by their secret codes, known only to Smolensky and the supplier. The rival had picked them Out of Lifeway's refuse. This is an example of:

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys, which are thought to have lived more humane lives -and as a result, to taste better-than their conventionally raised counterparts. The Canadian government defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds access to the out-of-doors only moments before they are killed acting socially responsible?

In the late 18th century, English jurist Jeremy Bentham systematically analyzed law and legislation, laying the foundation for utilitarian philosophy. Which of the following statements about his philosophy is true today?

Another expression for the term caveat emptor is:

In the context of corporate behaviour, social responsibility is sometimes referred to as:

What are the five steps in a social audit?

The goal of Transparency International is to rank businesses and countries according to which of the following?

With respect to the rights of consumers, which of the following is NOT specified in the codification of ethics between buyers and sellers in Canada?

A social audit:

Which of the following statements about Canadians and their attitudes towards environmentally sensitive products is NOT true?

Desjardins Group is one of Canada's Top Corporate Citizens, for example, their CEO's compensation is also tied to sustainability-related performance targets. This is just one example of how Desjardins Group is demonstrating:

Body Bazaar: The Market for Human Tissue in the Biotechnology Age is a 2001 book by Lori Andrews and Dorothy Nelkin. According to the book, "Body parts are bought and sold for medical research, diagnostics and therapies. They are marketed to museums and personal collectors. And pieces of people are increasingly being used as raw materials for products-from placenta-enriched shampoos to experimental DNA-run computers. Blood has become one of the most valuable commodities on earth. While refined petroleum sells for $40 a barrel, an equivalent quantity of blood products is worth $67,000." Use this quote to explain why ethics is such a difficult concept to understand.

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and:

Unethical practices of consumers are a serious concern to marketers. These practices include all of the following except:

A local micro-brewery uses a nearby stream to power a water-mill to generate electricity to heat their hops and yeast during the beer fermentation process. This micro-brewery is concerned about:

Burroughs Wellcome, the developer and maker of AZT, a drug to treat persons afflicted with AIDS, charges each patient $6,500 annually-more than many AIDS patients can afford because they are unable to work. This is an example of the Manufacturer recognizing its:

Dow Chemical stopped production of a chemical made for nearly 40 years when tests showed the chemical could be harmful in large doses, even though the products in which it was used had no known harmful health or environmental effect. This is an example of: