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Creativity is a special talent which only a small number of people possess.

A) True
B) False

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False

The 'Allen Curve' refers to:


A) A stretch of road outside Apple's HQ in California
B) A description of the relationship between the amount of communication between people and the distance separating them in an office*
C) A graph showing company profitability
D) A drawing tool used by industrial designers

E) C) and D)
F) None of the above

Correct Answer

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Lateral thinking involves coming up with new ideas while lying down

A) True
B) False

Correct Answer

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Creativity is another term for divergent thinking

A) True
B) False

Correct Answer

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False

Brainstorming is:


A) A technique for individual and group problem solving which involves separating idea generation and evaluation of those ideas*
B) A new procedure in neurosurgery
C) A teambuilding game
D) A programme of visits to creative companies to learn from their approaches

E) B) and C)
F) B) and D)

Correct Answer

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A

'Kaizen' is:


A) A Japanese word describing a process of continuous incremental innovation*
B) A branch of Japanese paper-folding
C) A Japanese religion
D) An approach to salary and bonus payments in Japanese companies

E) A) and C)
F) B) and C)

Correct Answer

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Creativity is only required at the 'front end' of innovation when coming up with new ideas for products or services

A) True
B) False

Correct Answer

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A fishbone chart is:


A) A map used by fishermen
B) A problem-solving technique which helps identify root causes*
C) A teaching aid for biology students
D) A type of organization chart

E) B) and C)
F) A) and B)

Correct Answer

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